How are black people represented in American films from 1964 to present days, and what impact does this have on their own perception of themselves and how they are perceived by others? / Léa GROVA / 2022

Titre : How are black people represented in American films from 1964 to present days, and what impact does this have on their own perception of themselves and how they are perceived by others? Type de document : Mémoire Auteurs : Léa GROVA, Auteur Année de publication : 2022 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management ETATS-UNIS D'AMERIQUE ; CINEMA ; IMAGE Résumé : With the growing importance of representation in mainstream media, more and more African Americans have spoken up about the negative stereotypes created by Hollywood and the lack of representative characters in movies. This negative representation comes from slavery and segregation so it only made sense to start the topic in 1964, when segregation was abolished in the United States. This is why we can wonder how are black people represented in American films from 1964 to present days, and what impact does this have on their own perception of themselves and how they are perceived by others. To answer this question, this dissertation will first describe the early representation of black people in movies through an historical point of view, then analyze the evolution of blackness representation in American movies from 1964 to nowadays, and finally highlight why the representation of black people in American movies actually matter while giving real solutions on how to improve that representation. The findings here are that yes, history has had a great negative impact on African American representation in movies while being a propaganda mean of the beliefs of their time, however these old stereotypes never died and are still very present in modern cinema and impact black people in their everyday life as they are often compared or seen as the embodiment of those stereotypes. Programme : MSc Digital Expertise for Marketing Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572162