The innovation race in the smartphone industry: a headache for supply chains / Manu JAHIER / 2022

Titre : The innovation race in the smartphone industry: a headache for supply chains Type de document : Mémoire Auteurs : Manu JAHIER, Auteur Année de publication : 2022 Importance : 30 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management INNOVATION ; INNOVATION TECHNOLOGIQUE ; CHAINE LOGISTIQUE ; TELEPHONIE Résumé : This dissertation sheds light on the massive and diversified production in the smartphone industry, the huge amounts of stocks and the e-waste created which arise financial, supply chain and environmental complexities for companies. This phenomenon is both the fruit of manufacturers’ permanent research for more profits and people trend to overconsume. At the time of climate imbalance, such a proliferation is very dangerous for the environment and for people through the unruly amounts of e-waste it generates. Through a survey, I first make a state of the current smartphone market, the impact of people’s behaviour in this insane innovation race, and people knowledge about existing solutions that tackle obsolescence. A financial analysis has then been conducted to show the cannibalisation effects of yearly launches on manufacturers annual profits. Finally, based on some interviews, this paper explains the current stocks disposal strategies set up by companies and the growing market of reconditioning.The research concludes that though reconditioning is gaining ground and consumers’ behaviour is going towards a more reasonable smartphone consumption, much more efforts could be done from the customers’ side: customers’ power should never be minimized. Nevertheless, the crucial effort must be done on governments and manufacturers’ side as they are the ones with the influence and the leeway to act against the actual usage. Indeed, rules can be implemented to make pressure on manufacturers. It could force them to create multi-model components, stop planned obsolescence, increase guarantee, or design “smarter” smartphones with a higher repairability index. Programme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572177