How has the body positivism movement impacted the representation of female role models on social network? / Marine BENICHOU / 2022

Titre : How has the body positivism movement impacted the representation of female role models on social network? Type de document : Mémoire Auteurs : Marine BENICHOU, Auteur Année de publication : 2022 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management INTERNET ; FEMME ; IMAGE ; CORPS HUMAIN Résumé : In 2021, Internet users around the world spent an average of 2 hours and 24 minutes a day on social networks: they had time to be exposed and even overexposed. This daily exposure can lead to physical comparisons and sometimes to the development of a body dissatisfaction or even a malaise. As a result, some have resorted to temporary physical transformations, such as through photo filters, permanent through cosmetic surgery, or conversely decide to join the body positive movement, based on "the desire for natural representation of bodies, regardless of morphology" but also self-acceptance. Although it is almost 200 years old, its importance has greatly increased since the appearance of social networks.The word of women has indeed been able to free itself since they could count on the support of some and others. Those who joined the movement wished to highlight the diversity of bodies; many brands also took part in it, hence the appearance for several years of women with different sizes, ethnicities, ages or physical characteristics. Thanks to this essay, I hope to be able to answer the following question: "How has the body positive movement influenced the representation of female models on social networks?” Programme : MSc Digital Expertise for Marketing Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572732