How music has become a 360° experience. A french example: jo&co / Gaïa CHABANIER / 2022

Titre : How music has become a 360° experience. A french example: jo&co Type de document : Mémoire Auteurs : Gaïa CHABANIER, Auteur Année de publication : 2022 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management MUSIQUE ; CULTURE ; INTERNET ; ART Résumé : In 2022, the ways of receiving music are undeniably different from those of our parents born in the 1970s. Today, in the age where everything is digitalized, the buzz disappears as quickly as it appeared and streaming platforms are multiplying. This acceleration and diversification influence the modes of reception and production of commercial music. Artists, producers and consumers of music must adapt to these upheavals. In this essay, we will look at the changes that have taken place in the francophone music industry over the past decade. Throughout the argument, we will try to adopt successively the point of view of the consumer, the artist and then that of the various internal actors of the industry, such as the record companies. Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572739