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Auteur Gautier LE MOUËL |
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What are the main motivations for engaging in an Employee Advocacy program? What innovations would engage the maximum number of employees ? / Gautier LE MOUËL / 2022
Titre : What are the main motivations for engaging in an Employee Advocacy program? What innovations would engage the maximum number of employees ? Type de document : Mémoire Auteurs : Gautier LE MOUËL, Auteur Année de publication : 2022 Importance : 32 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
INNOVATION ; FORMATION ; FORMATION PROFESSIONNELLE ; JEU D'ENTREPRISE ; EMPLOYERésumé : Employee Advocacy is no longer a program that needs to be defended and defined in the field of corporate communication, it is a real opportunity both externally (awareness, reputation, employer brand, ...) and internally (employee motivation, pride, team-buiding, ...). However, employee engagement is still complex and much still eludes teams. So, the main objective of this paper is to define the keys to engagement for a marketing team interested in such a program, but also to understand the opinion of employees around such a program. We will develop this around a literature review and a quantitative analysis around a questionnaire addressed to employees coming from all horizons: type of company, services, field of activity,... Finally, the objective is also to probe this sample to possible innovations in the implementation of an employee advocacy program. Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572752
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