How is Beauty Packaging adapting to the new requirements on sustainability and reusability? / Amélie LE TOURNEURS / 2022

Titre : How is Beauty Packaging adapting to the new requirements on sustainability and reusability? Type de document : Mémoire Auteurs : Amélie LE TOURNEURS, Auteur Année de publication : 2022 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management TENDANCE ; BEAUTE ; COSMETIQUE ET PARFUMERIE SECTEUR ; EMBALLAGE ; ECOLOGIE Résumé : The purpose of this study is to examine the new trends regarding the packaging beauty industry, and how companies face the demand coming from consumers and governments. Using the information derived from the literature review and the personal findings, this dissertation will explore the new ways beauty companies are adapting to the new requirements about sustainability and reusability. This study is composed of a qualitative research based on a sample of ten interviews, where professional and consumer point of view have been analyzed. Through the use of previous researches and the qualitative interviews, this study better identifies the solutions already implemented and the ones to come by beauty industries to reduce their environmental impact, and responding to government’s laws and consumer’s demands. This study also draws several conclusions on the future of the beauty market facing this considerable increase of eco-responsibility which is more than a trend but is truly the future Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572759