How can Green IT (Sustainable Technology) help overcome the growing customer trust crisis related to the emergence of the ecological situation? / Najoua LYAKOBY / 2022

Titre : How can Green IT (Sustainable Technology) help overcome the growing customer trust crisis related to the emergence of the ecological situation? Type de document : Mémoire Auteurs : Najoua LYAKOBY, Auteur Année de publication : 2022 Importance : 34 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management INTELLIGENCE ARTIFICIELLE ; CLIENT ; ECOLOGIE ; IMAGE DE MARQUE Résumé : A green image has been frequently associated to greenwashing these past years, which impacted customers’ trust and their ability to trust again regarding this alarming topic of environmental crisis. Awareness has risen and companies’ strategies to generate more income as well, leaving real actions behind and compromising their customers’ trust. This research study was carried out to prove the existing yet not clear correlation between Green IT and customer trust through a genuinely greener image for companies. Such relation has not been given enough importance in the recent years especially from companies, as they still haven’t been leveraging Green IT properly for the purpose of increasing their environmental engagement. The study also aims to fill the gap in literature when it comes to relating the two terms and confirm the prediction of a more competitive position in the market when integrating green IT in the business model and the strategy of a company. Through this study we want to shed light on how Green IT is the ultimate key to reach sustainability goals by empowering not only individuals but the planet, ensuring a better world. Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572760