Does the IoT enable insurance 2.0 customer loyalty ? / Salma NACHAT / 2022

Titre : Does the IoT enable insurance 2.0 customer loyalty ? Type de document : Mémoire Auteurs : Salma NACHAT, Auteur Année de publication : 2022 Importance : 30 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management ASSURANCE ; COMPORTEMENT ; CLIENT ; TECHNOLOGIE Résumé : This dissertation was written with the aim of finding out whether the Internet of Things helps to build customer loyalty in Insurance 2.0. The literature review I did helped me to understand the subject better, to know deeper information about insurance, the internet of things and the loyalty of the insured. The evolution of technology, the change in consumer behaviour, the willingness to adopt connected objects and the motivation to change lifestyles are factors that stand out in my research. This paper will investigate "what and how connected objects can build insurance 2.0 customer loyalty ? ". The qualitative study I conducted demonstrated the advantages and disadvantages of IoT in building customer loyalty in Insurance 2.0. Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572762