THE FRENCH NEWS PRESS IN THE DIGITAL AGE / Ma'ili SILVESTRE / 2022

Titre : THE FRENCH NEWS PRESS IN THE DIGITAL AGE Type de document : Mémoire Auteurs : Ma'ili SILVESTRE, Auteur Année de publication : 2022 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management PRESSE ; MEDIA SOCIAL ; INFORMATION ; WEBMARKETING Résumé : The written press is a pillar of our democracy, and occupies a place of choice within our economy. It is at the center of the diffusion of information and current events since it has become a mass media thanks to the deep industrialization of our societies which started in the 19th century. The French written press has been able to draw its strengths from certain technical revolutions such as the development of printing, but the digital revolution that began at the beginning of the 21st century is now greatly weakening its balance. The current environmental and economic context is weighing on its economic model, which no longer seems viable in the face of digital ubiquity. The written press must face big challenges if it wants to take up the digital challenge and conquer or (re)conquer an increasingly mobile and distrustful readership. The emergence of new information distribution media and new players increases the pressure on the print media. The giants of the Internet and social networks such as Google and Facebook have become the masters of the news and information distribution market and compete with the written press, which must reinvent itself and reappropriate new codes. To meet the challenges it faces, the print media must reaffirm its values and identity to stand out in a highly competitive universe. It must also change its prism and rethink a much more digital-oriented strategy that uses digital marketing tools because a purely editorial strategy is no longer sufficient. The print media must also adapt its content to digital media but also develop new formats if it wants to succeed in attracting its readership by maximizing the user experience. The transition to digital for the print media requires heavy investments that will be crucial for its sustainability and survival Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572770