How does the digital revolution transform the insurance sector and impact the customer experience? / Ines TRABELSI / 2022

Titre : How does the digital revolution transform the insurance sector and impact the customer experience? Type de document : Mémoire Auteurs : Ines TRABELSI, Auteur Année de publication : 2022 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management ASSURANCE ; CLIENT ; TECHNOLOGIE Résumé : The emergence and growth of outsourcing services in insurance creates a highly competitive market conditions which have a critical impact on consumer behavior. In that context, it is very important for insurance companies to better understand their customer’s attitude toward technology to monitor in a better way the customer experience they offer. (Table 2) If they succeed in understanding that, they will be able to influence their customers’ behavior which will give them a highly competitive advantage. In order to respond to our different hypotheses and to probe the perceptions and experiences of the insured, we will conduct a quantitative survey among customers. The goal of the survey is to evaluate attitudes, perceptions, and behaviors of consumer of the insurance market and to analyze what are their current way of consumption and how they perceive the arrival of Insurtechs on the market. Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572773