| Titre : |
Social media marketing |
| Type de document : |
Livre |
| Auteurs : |
Tracy L. TUTEN, Auteur ; Michael R. SOLOMON, Auteur |
| Mention d'édition : |
2nd edition. |
| Editeur : |
Los Angeles, [Calif.] ; : SAGE |
| Année de publication : |
2015 |
| Importance : |
xiv, 332 p. |
| ISBN/ISSN/EAN : |
978-1-4739-1301-1 |
| Prix : |
68 EUR |
| Note générale : |
Annexes. Index. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
INTERNET ; RESEAU SOCIAL ; GESTION DU MARKETING
|
| Résumé : |
Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications executions, and harnessing social media data to yield customer insights.
The authors outline the ‘Four Zones’ of social media that marketers can use to achieve their strategic objectives. These include:
1. Community (e.g. Instagram)
2. Publishing (e.g. Tumblr)
3. Entertainment (e.g. Candy Crush Saga)
4. Commerce (e.g. Groupon) |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=157914 |
|  |
Social media marketing / Los Angeles, [Calif.] ; : SAGE (2015)
