| Résumé : |
Introducing… International Business: Competing in the Global Marketplace , Global Edition, by Charles W. L. Hill
There’s a reason why instructors around the world rely on International Business: Competing in the
Global Marketplace - it consistently exceeds instructors’ expectations and prepares
students to confront the unique challenges of global business. This Global Edition draws upon
Charles Hill’s teaching, writing, and consulting expertise to create the most thorough,
up-to-date, and thought-provoking text on the market.
This new Global Edition includes:
• Opening cases that have been developed specifically for an international readership
and introduce students to key issues by relating them to real life examples. Cases
feature some of the biggest names in international business such as Apple, Boeing, and
Amazon (to name a few) and deal with some of today’s most pressing issues such as the
EU Credit Crisis, the rise of MNEs in BRIC countries, and investing in alternative energy
sources.
• Country Focus boxes have been revised and rewritten to give the most up-to-date
background on the political, economic, social, or cultural aspects of countries
grappling with international business issues.
• Management Focus boxes illustrating how material is applied to the practice of
international business in real companies including Dove, Unilever, McDonalds, Nissan
and Google.
• Global edition of Connect Plus International Business, McGraw-Hill’s web-based
teaching and learning platform, which helps students learn faster, study more
efficiently, and retain more knowledge.
• LearnSmart, the most widely used and intelligent adaptive learning resource, which
provides an adaptive reading experience through SmartBook.
The proven choice for International Business. |
International Business / MCGRAW-HILL EDUCATION (2014)
