How to deal with the impacts of Artificial Intelligence’s using, in B2B adaptive sales prospecting activity, on salespeople? / Anthony LAVOINE / 2022

Titre : How to deal with the impacts of Artificial Intelligence’s using, in B2B adaptive sales prospecting activity, on salespeople? Type de document : Mémoire Auteurs : Anthony LAVOINE, Auteur Année de publication : 2022 Importance : 38 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management VENTE ; INTELLIGENCE ARTIFICIELLE Résumé : As new digital technologies in general, Artificial Intelligence is developing rapidly and is being implemented in business processes. It makes them evolve. The objective of this study is to demonstrate the impacts of using AI tools and the evolution it brings on the salesperson’s role, during the B2B prospecting phase of adaptive sales. This is a subject that concerns all business students. The role of the salesperson, its evolution and the cohabitation with technology are job’s aspects that we will experience when we will begin our professional career. Programme : MSc International Sales Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=574486