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Auteur David TAYLOR |
Documents disponibles écrits par cet auteur (2)
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Grow the Core : How to Focus on your Core Business for Brand Success Ed. 1 / David TAYLOR / John Wiley & Sons (2012)
Titre : Grow the Core : How to Focus on your Core Business for Brand Success Ed. 1 Type de document : e-book Auteurs : David TAYLOR Editeur : John Wiley & Sons Année de publication : 2012 ISBN/ISSN/EAN : 9781118484715 Note générale : copyrighted Langues : Anglais (eng) Résumé : Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it?s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top?performing companies achieve superior results through a leading position in their core business. Unfortunately, there?s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front?line experience on over one hundred brand coaching projects. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944210 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578025 Brand Vision : How to Energize Your Team to Drive Business Growth Ed. 1 / David TAYLOR / John Wiley & Sons (2007)
Titre : Brand Vision : How to Energize Your Team to Drive Business Growth Ed. 1 Type de document : e-book Auteurs : David TAYLOR Editeur : John Wiley & Sons Année de publication : 2007 ISBN/ISSN/EAN : 9780470028353 Note générale : copyrighted Langues : Anglais (eng) Résumé : David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' Test-driving the vision: bringing the vision to life by exploring it within your business and with consumers Brand-led business: translating the vision into a business building mix that covers 'hero product' innovation, communication and internal engagement Thought-provoking and irreverent, brandvision demonstrates all the dos and don'ts of brand visioning with many stories of success (and screw-ups) including T-Mobile, Dove, Porsche, Absolut and James Bond. It is an invaluable toolkit for anyone interested in rethinking a brand vision - whatever its shape or size. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944021 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577878
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