| Titre : |
Global Marketing |
| Type de document : |
Livre |
| Auteurs : |
Warren J. KEEGAN, Auteur ; Mark C. GREEN, Auteur |
| Mention d'édition : |
9th ed. |
| Editeur : |
Harlow : PEARSON EDUCATION LIMITED |
| Année de publication : |
2017 |
| Importance : |
624 p. |
| ISBN/ISSN/EAN : |
978-1-292-15076-5 |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
ETUDE DE MARCHE ; LEADERSHIP ; MARKETING INTERNATIONAL ; MARKETING MIX ; MARKETING STRATEGIQUE ; RESPONSABILITE SOCIALE DE L'ENTREPRISE
|
| Index. décimale : |
121.58 MARKETING INTERNATIONAL |
| Résumé : |
For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors` goal has been to write a book that`s authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketin
|
| Note de contenu : |
Glossaire, index |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=134939 |
Global Marketing [Livre] / Warren J. KEEGAN, Auteur ; Mark C. GREEN, Auteur . - 9th ed. . - Harlow : PEARSON EDUCATION LIMITED, 2017 . - 624 p. ISBN : 978-1-292-15076-5 Langues : Anglais ( eng) | Mots-clés : |
Management
ETUDE DE MARCHE ; LEADERSHIP ; MARKETING INTERNATIONAL ; MARKETING MIX ; MARKETING STRATEGIQUE ; RESPONSABILITE SOCIALE DE L'ENTREPRISE
|
| Index. décimale : |
121.58 MARKETING INTERNATIONAL |
| Résumé : |
For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors` goal has been to write a book that`s authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketin
|
| Note de contenu : |
Glossaire, index |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=134939 |
|  |
Global marketing / Harlow : PEARSON (2017)
Global Marketing / Harlow : PEARSON EDUCATION LIMITED (2017)
