How cultural institutions are facing the new challenges of analytics and digitalization in order to maintain and increase their cultural and economic attractiveness? / Elma RIET / 2023

Titre : How cultural institutions are facing the new challenges of analytics and digitalization in order to maintain and increase their cultural and economic attractiveness? Type de document : Livre Auteurs : Elma RIET, Auteur Année de publication : 2023 Importance : 45 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management CULTURE ; ECONOMIE CREATIVE ; ECONOMIE NUMERIQUE Résumé : In recent years, the world of culture has been turned upside down by an unprecedented technological revolution. Cultural institutions' economic models and procedures have evolved as a result of this upheaval, opening up new opportunities but also posing new difficulties. This technological revolution has been greatly accelerated in many areas, including culture, as a result of the Covid-19 issue. In fact, this industry, which in 2020 contributed 2.2% of France's GDP, had to deal with the global epidemic, adapt, and suggest new ways for customers to obtain their services. This phenomenon has led to a reconsideration of the way we consume, leading to a substitution of a predominantly physical consumption to a more digital oriented consumption. This has also been the case for cultural institutions, which as "knowledge distributors" (ICOM - International Council of Museums) have to fast adapt in order to deliver cultural experiences tailored to their audience, leading to the adoption of a new way of creating, distributing and consuming culture. Indeed, in 2021 in France,the consumption of dematerialized cultural goods represented 83% of Internet users, representing 43 million French people. (Olivier Alexandrea and al, 2022). Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581665