How can the metaverse be used to improve customer experience and satisfaction in the context of digital transformation? / Gauthier OUGIER / 2023

Titre : How can the metaverse be used to improve customer experience and satisfaction in the context of digital transformation? Type de document : Mémoire Auteurs : Gauthier OUGIER, Auteur Année de publication : 2023 Importance : 42 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management ECONOMIE NUMERIQUE ; GESTION DE LA RELATION CLIENT ; HAUTE TECHNOLOGIE Résumé : The idea of the metaverse has drawn a lot of interest recently as a potential instrument for digital transformation and enhancing customer happiness. In the metaverse, people can interact with one another through social networking, gaming, and online shopping, among other activities. It provides a distinctive and engaging experience that could transform how companies interact with customers and raise customer satisfaction. As a result, there is growing curiosity about how to use the metaverse to enhance consumer pleasure and experience in the context of digital transformation. Programme : MSc Business Analytics Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581666