| Résumé : |
Online marketplaces have increased significantly as a result of the rapid expansion of e-commerce, in an effort to improve user experiences and promote long-term customer engagement. In order to better understand the factors influencing shopping intention and continuance intention among future users, this study will look the development of a potential online marketplace, following a practical case with a real company from Colombia, named Copuntoco. Environmental Stimuli, Visual Web Aesthetics, Effectiveness Information Content, Perceived Site Quality, Shopping Intention, and Continuance Intention are the variables included in the research model. |
Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheA quantitative analysis of the transition from a web catalogue to an online marketplace / 2023
