Concentration phenomenon in the publishing industry consequences on smaller actor's strategies / Hervé COYER / 2023

Titre : Concentration phenomenon in the publishing industry consequences on smaller actor's strategies Type de document : Mémoire Auteurs : Hervé COYER, Auteur Année de publication : 2023 Importance : 43 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management CONCENTRATION ; FRANCE ; STRATEGIE Résumé : The phenomenon of concentration in the publishing industry have been going on for decades, by waves, and is the consequence of economic motives – necessity to secure the company's profitability especially in times of increased production costs, massification of the market and consequently need for larger print-runs and widen distribution –, and non-economic factors such as the standardization of practices, the progressive domination of the English language and the homogenisation of published books at an international level. This dissertation covers those issues, and their consequences on the – mainly French – market as well as on small publishers’ strategies. It tries to explain the causes and fallouts of the fringed oligopoly structure that emerged due to the concentration of publishing houses. In its second part, dedicated to a qualitative study, it focuses on the New-Caledonian market and publishers' strategies in an extreme environment. It provides recommendations regarding the local publishers' practices, their, publications orientation and their possible – and somewhat necessary – expansion in the Pacific region. Programme : MSc Cultural & Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581674