How is it that K-pop acts who have gotten as successful as other Western musical acts still are not treated as equals to them in the U.S. and how is it illustrated? / Justine JOUSSELIN / 2023

Titre : How is it that K-pop acts who have gotten as successful as other Western musical acts still are not treated as equals to them in the U.S. and how is it illustrated? Type de document : Mémoire Auteurs : Justine JOUSSELIN, Auteur Année de publication : 2023 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management MUSIQUE ; INDUSTRIE CULTURELLE SECTEUR ; RACISME Résumé : Over the past few years, K-pop has become a global phenomenon, with several groups achieving immense popularity worldwide. However, the portrayal of K-pop in Western media has been noticeably different from that of other artists. This trend highlights a broader perception that K-pop acts and the genre itself are considered outsiders in the Western music industry, especially in the U.S.. Unfortunately, the American media often portrays K-pop under a negative light, emphasizing the differences between K-pop and other music genres through a stereotypical lens. The media's tendency to exoticize K-pop and to perpetuate harmful stereotypes about Asian cultures contributes to the idea that K-pop is a novelty or a gimmick rather than a legitimate form of music. Despite K-pop's massive popularity worldwide, it is often presented as a distinct entity rather than an integral part of the music industry. The U.S. media's portrayal of K-pop as a genre that is different from "actual music" reinforces the idea that K-pop is somehow inferior or less authentic than other forms of music. This attitude ignores the diversity and complexity of K-pop as a genre and undermines the hard work and talent of the artists who create it. Programme : MSc Cultural & Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581677