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Auteur Julien RANCHON |
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Why do theme parks invest in innovation and new technologies? / Julien RANCHON / 2023
Titre : Why do theme parks invest in innovation and new technologies? Type de document : Mémoire Auteurs : Julien RANCHON, Auteur Année de publication : 2023 Importance : 39 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
INNOVATION ; INDUSTRIE CULTURELLE SECTEUR ; DEVELOPPEMENT DURABLERésumé : Theme parks have become increasingly popular tourist destinations worldwide, offering unique and immersive experiences to visitors. This dissertation investigates the question of why theme parks invest in innovation and new technologies, beyond just ride development. The goal of this paper is to provide a comprehensive understanding of the impact of innovation on theme park business, including its influence on attendance and competition. The research methodology is constructed on
qualitative data, mainly interviews, and multi case-studies as well as observations.
The dissertation stakes that theme parks serve as ingenious laboratories that harmoniously blend entertainment, storytelling, design, and technology. To demonstrate this, the study explores the financial impact, the interplay between creativity and practicality, and the strategic use of innovation developed by these touristic sites to differentiate themselves in the market and elevate their brand.Programme : MSc Cultural & Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581696
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