How important is the resident population in a Major Sport Event ? / Antoine SABATIER / 2023

Titre : How important is the resident population in a Major Sport Event ? Type de document : Mémoire Auteurs : Antoine SABATIER, Auteur Année de publication : 2023 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management SPORT ; TOURISME ; COMMUNICATION EVENEMENTIELLE Résumé : Major sport events (MSE) such as the Olympic games or the FIFA World Cup represents symbols of success and an honor for the city or country that is granted the right to organize it. Since the creation of those events, countries and cities made bids to be chosen and have the chance to prove to tourists and viewers how great their country is. Hosting such an event though represent a lot of challenges as the host country will be placed under the spotlights of the world before, during and after the event. It must be at its best in order to shine and build a good reputation for itself. Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581698