Cosmetics industry : at a time when environmental awareness is rising, how can companies increase the sustainability of their packaging while remaining attractive to consumers ? / Mathilde GIURIANI / 2023

Titre : Cosmetics industry : at a time when environmental awareness is rising, how can companies increase the sustainability of their packaging while remaining attractive to consumers ? Type de document : Mémoire Auteurs : Mathilde GIURIANI, Auteur Année de publication : 2023 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management CLIENT ; COSMETIQUE ET PARFUMERIE SECTEUR ; DEVELOPPEMENT DURABLE Résumé : The awareness of the populations and the politicians regarding the climate issues and especially regarding the accumulation of single-use waste affects all markets and especially the cosmetics market. The aim of this dissertation is to understand why and how professionals in the cosmetics sector must adapt their way of thinking about their packaging in order to be more responsible while continuing to attract consumers. The objective is to find a balance between, on the one hand, understanding how to create the most sustainable packaging possible while respecting the constraints imposed by the sector and, on the other hand, analyzing consumers' buying behavior and understanding what makes a package attractive. This work will help companies in the industry establish a long-term strategy for their packaging and marketing objectives immediately, as well as assist Marketing Managers and Product and Packaging Development Managers in creating the design of their future packaging. Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581701