mpact of corporate social responsibility on E-commerce A study on the clothing industry / Lucas ROUSSEAUX / 2023

Titre : mpact of corporate social responsibility on E-commerce A study on the clothing industry Type de document : Mémoire Auteurs : Lucas ROUSSEAUX, Auteur Année de publication : 2023 Importance : 38 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management COMMERCE ELECTRONIQUE ; ECONOMIE NUMERIQUE ; TEXTILE SECTEUR Résumé : In recent years, competition between companies has become increasingly fierce and differentiation, both in terms of strategy and value proposition, has become paramount to getting and keeping a place on the top of potential customers' choice lists as most successful strategies are based on differentiation from competitors (Ian MacMillan and Rita McGrath,1997). Today, this is even more true as the average consumer enjoys a gargantuan choice for all types of purchases thanks to the internet. Indeed, e-commerce has enabled the world to find a good or service in just a few clicks. The democratization of online shopping began in the 2000s and has continued to grow ever since. The Covid crisis has largely accentuated the process of online shopping and online digitalization with an increase from 9.8% to 13.4% of sales share in commerce in a single year, which would have been about four years if containment had not taken place (Capital, 2021) Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581705