How does the appearance of a cheese board influence taste perception and desire to eat ? / Laura BAETENS / 2023

Titre : How does the appearance of a cheese board influence taste perception and desire to eat ? Type de document : Mémoire Auteurs : Laura BAETENS, Auteur Année de publication : 2023 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management ALIMENTATION ; COMPORTEMENT DU CONSOMMATEUR ; MARKETING SENSORIEL Résumé : This paper gives insights about the visual parameters influencing a consumer when considering eating a cheese board. It examines how the appearance of a cheese board affects consumers’ taste perception of the cheeses served and if it can influence their willingness to eat. Indeed,Reproduction et diffusion interdites cheese is a traditional and very popular food in France. Are all consumers liking the new trends regarding food such as color and aesthetic presentation? Do these trends apply for such a traditional food (cheese)? How restaurateurs and caterers can, thus, adapt their offer to the tastes of consumers when offering cheese boards? The aim of this essay is to answer those questions. The literature found about visual influencers showed that the visual appearance of the food to be eaten is the main visual influencer, being able to change the consumer’s taste perception and his/her willingness to eat. Some literature argues also that variety in shapes and textures were a favorable visual parameter that increases willingness to eat and food intake. Color has also been highlighted as a positive influencer, giving to consumer more willingness to eat. Programme : MSc Wine & Gastronomy Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581712