Alternative packaging, such as canned wine could decrease the wine purchase intentions in millennials ? / Janice IVANNIA ; Sosa FIGUEROA / 2023

Titre : Alternative packaging, such as canned wine could decrease the wine purchase intentions in millennials ? Type de document : Mémoire Auteurs : Janice IVANNIA, Auteur ; Sosa FIGUEROA, Auteur Année de publication : 2023 Importance : 35 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management BOISSON ALCOOLISEE SECTEUR ; COMPORTEMENT DU CONSOMMATEUR ; ENVIRONNEMENT Résumé : Packaging plays an important role in the purchase intentions, especially in the case of the wine, where quality cannot be fully assessed without tasting it. Wine consumers are very attached to traditions, and this could make them less open to new alternatives packaging. This paper examines if alternative packaging, such as canned wine could decrease the purchase intention of millennials versus traditional packaging because of a low-quality perception and if wine knowledge could modify the perception of the quality in alternative packaging. Programme : MSc Wine & Gastronomy Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581715