What is the influence of PET packaging on the purchase intention and perception of red wines among French millennials? / Manon VOIRIN / 2023

Titre : What is the influence of PET packaging on the purchase intention and perception of red wines among French millennials? Type de document : Mémoire Auteurs : Manon VOIRIN, Auteur Année de publication : 2023 Importance : 35 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management EMBALLAGE ; JEUNE ; COMPORTEMENT DU CONSOMMATEUR Résumé : In France, as in many wine-producing countries, there is a certain scepticism associated with wine bottled in alternative packaging. Indeed, tradition requires wine to be packaged in glass bottles, as this is a vector for better quality and longer ageing. However, it has been shown that the production of glass bottles is quite polluting and has a high environmental impact throughout the entire chain of production, distribution, consumption, and recycling of the wine bottle. The aim of this study was to investigate the relationship between millennials and alternative packaging, particularly plastic bottles, in terms of their perception and purchasing intentions. Programme : MSc Wine & Gastronomy Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581718