Does the presence of natural colorants in food products positively influence purchase intentions? / Elise WUCHER / 2023

Titre : Does the presence of natural colorants in food products positively influence purchase intentions? Type de document : Mémoire Auteurs : Elise WUCHER, Auteur Année de publication : 2023 Importance : 40 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; DEVELOPPEMENT DURABLE ; PLAT CUISINE SECTEUR Résumé : This report tackles the subject of food colorings and the impact they have on the purchasing intentions of French consumers. This research is of particular interest as there are few articles and studies on this specific subject, although a great deal of research has been carried out on the subject of food coloring more generally. Many studies have already analyzed the impact of color on purchasing decisions, but they are more focused on sensory marketing and the senses than on food coloring. Furthermore, this report focuses exclusively on French consumers. To carry out this research, an online survey was carried out to collect various data to answer the hypotheses. As part of the questionnaire, participants were randomly shown two lists of ingredients of two violet syrups. One contained only artificial colorants, the other only synthetic colorants. After reading the list of ingredients, participants were asked questions about their willingness to buy the product, and about the authenticity and healthiness of the syrups. More general questions concerning knowledge of colorants and demographic questions were also asked. Programme : MSc Wine & Gastronomy Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581719