Why is it important to engage the employees in the company’s CSR strategy and how to get them involved ? / Violette DEMAIN / 2023

Titre : Why is it important to engage the employees in the company’s CSR strategy and how to get them involved ? Type de document : Mémoire Auteurs : Violette DEMAIN, Auteur Année de publication : 2023 Importance : 32 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management EMPLOYE ; STRATEGIE ; ENTREPRISE Résumé : This dissertation deals with the company’s CSR strategy and more specifically the engagement of the employees in the CSR strategy. It is divided into two parts, one theorical and one empirical. The first part explains how this engagement is important both in the employees’ point of view and in the company’s point of view. Indeed, the employees have a key role in the company’s CSR strategy, want to be engaged and this engagement has a huge positive impact on them and more precisely on their well-being, motivation, productivity and loyalty at work. On the company’s side, this engagement is also really important because it improves the employer brand, the performance of the enterprise and the CSR strategy. However, it can be really hard for the organizations to get their employees on board and involve them in the CSR strategy. In the more operational aspect, there are a lot of different challenges faced by companies that explain how hard it can be. Indeed, engaging the employees in the company’s CSR strategy is a long and costly process that requires expertise and sometimes companies need to deal with disengagement of employees, that is one of the biggest challenges. Programme : MSc International Project Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581906