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Auteur Méline GUEBER |
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To what extent does an eco-responsible innovation approach impact the desirability and purchase intention of the champagne ? / Méline GUEBER / 2023
Titre : To what extent does an eco-responsible innovation approach impact the desirability and purchase intention of the champagne ? Type de document : Mémoire Auteurs : Méline GUEBER, Auteur Année de publication : 2023 Importance : 37 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ECOLOGIE ; INNOVATION ; VIN SECTEURRésumé : Champagne, which is regarded as an undisputed symbol of celebration and elegance, is developing in a changing context where the importance attached to environmental issues is increasing. In response to these challenges, environmentally friendly innovation can be used as a means of satisfying the needs of consumers who are concerned about preserving the
environment. The aim of this study is to examine the ways in which an eco-responsible innovation approach affects the desirability and perceived prestige of champagne. To understand the links between the image of prestige champagne and eco-responsibility, our study is based on consumer surveys and testimonials from professionals of the champagne
industry.Programme : MSc International Project Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581907
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