How to enhance creativity in the luxury product development ? / Eva KIRAKOSYAN / 2023

Titre : How to enhance creativity in the luxury product development ? Type de document : Mémoire Auteurs : Eva KIRAKOSYAN, Auteur Année de publication : 2023 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management INDUSTRIE DU LUXE SECTEUR ; CREATIVITE ; PRODUIT Résumé : Luxury product development is a highly competitive market, where creativity and innovation are key drivers for success. The industry is constantly evolving, and brands that fail to innovate risk being let behind by their competitors. This lack of innovation can be detrimental to a luxury brand's long-term success, as it risks being seen as outdated and irrelevant. One recent event that highlights the importance of innovation in the luxury industry is the collaboration between Louis Vuiton and artist Yayoi Kusama. This collaboration resulted in a highly successful collection that showcased the brand's ability to innovate and push the boundaries of traditional luxury product development Programme : MSc International Project Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581908