Adapting business model canvas in the internationalization process of cosmetic companies: opportunities and challenges / Alice SIMMINGER / 2023

Titre : Adapting business model canvas in the internationalization process of cosmetic companies: opportunities and challenges Type de document : Mémoire Auteurs : Alice SIMMINGER, Auteur Année de publication : 2023 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management COSMETIQUE ET PARFUMERIE SECTEUR ; INTERNATIONAL ; STRATEGIE Résumé : The idea of this dissertation proposal comes from an observation I did during my last internship in a French cosmetic brand. I observed and understood the approach of their international development process and the fact, they have no other choice to meet success than to adapt their channel distribution according to the local market. On the other hand, as a customer I observed how luxury cosmetics brands may enter a new market differently. In overall luxury brands have a sufficiently strong image to maintain their original business strategy Programme : MSc International Project Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581913