How has the emergence of conscious consumers influenced the creation of ethical and sustainable initiatives in the fashion industry? / Clémentine BELOTTI / 2023

Titre : How has the emergence of conscious consumers influenced the creation of ethical and sustainable initiatives in the fashion industry? Type de document : Mémoire Auteurs : Clémentine BELOTTI, Auteur Année de publication : 2023 Importance : 44 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management ETHIQUE ; DEVELOPPEMENT DURABLE ; TEXTILE SECTEUR Résumé : This dissertation examines the responsible purchasing behaviour of consumers and seeks to analyze whether these new behaviours have created a virtuous circle by influencing fashion brands to develop ethical and sustainable initiatives. The climate emergency and social inequalities have prompted consumers to review their consumption patterns. What's more, the number of scandals linked to the fashion industry is on the rise, each time sending out a shock wave: the collapse of Rana Plaza, the exploitation of the Uighur community and the impact of the fashion industry on the environment (waste, water pollution, soil impoverishment). These scandals have tarnished the image of the fashion industry and especially of textile giants such as Inditex and H&M. Consumers have therefore reassessed their expectations and are demanding new, stricter and more ethical standards. Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581915