The benefits and challenges of using AI to improve Supply Chain Management / Adrien Ahmad TOLMBAHJI / 2023

Titre : The benefits and challenges of using AI to improve Supply Chain Management Type de document : Mémoire Auteurs : Adrien Ahmad TOLMBAHJI, Auteur Année de publication : 2023 Importance : 34p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management CHAINE LOGISTIQUE ; STRATEGIE ; DISTRIBUTION Résumé : Supply chain management is one of the fundamental pillars of any business. The supply chain is defined as all the activities necessary to deliver a finished good or service to the end customer. Therefore, the supply chain is a strategic activity for any company because it encompasses all the stages, from the acquisition of raw materials, through production, inventory management and distribution until the product reaches the customer. In a world where competition is fierce and consumers have ever higher demands and needs, optimizing the supply chain is crucial to ensure customer satisfaction and keep the company competitive. However, this optimization can be extremely complicated to implement due to the complexity of the supply chain chain process and all the steps that it involves. Nevertheless, it is mandatory for any company to improve its supply chain management otherwise it is likely to have to manage higher production costs than its competitors, to have to deal with delivery delays and so on which could lead in the long term to a drop in customer satisfaction and a decrease of its profitability. In this context, artificial intelligence appears as a revolutionary new technology and as a major growth lever for any company seeking to optimize the productivity and profitability of its business and its supply chain. Thanks to its data analysis capabilities, speed of execution and intelligence, AI is able to make strategic decisions and optimize processes with much more precision and added value than a simple human. McCorduck defines AI as "a technology that thinks like a human being but can outperform a human being in terms of speed and processing capacity" (McCorduck, 2004). AI then offers a huge and still unexplored field of opportunities and its application to supply chain management could revolutionise many activities such as demand forecasting, inventory management, production planning and so on. According to a Microsoft study, the AI market is currently estimated at more than $327 billion dollars and still according to Microsoft, AI could increase global productivity by 45% by 2030, making it a key player and growth driver for years to come. However, the use of AI also raises many challenges such as the complexity and cost of setting it up in a company, as well as data protection and privacy. Programme : PGE-Rouen Spécialisation : Supply chain Management and purchasing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581922