How to make GDPR a selling argument for service and information technology companies? / Marine DENIS / 2023

Titre : How to make GDPR a selling argument for service and information technology companies? Type de document : Mémoire Auteurs : Marine DENIS, Auteur Année de publication : 2023 Importance : 18 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management BASE DE DONNEES ; SOURCE DE L'INFORMATION ; ENTREPRISE Résumé : To answer my research question and verify my hypotheses, I first conducted a qualitative study and then a quantitative study. I followed a clear procedure for each method in order to collect the necessary data. As mentioned above, I began my research with a qualitative study. To carry it out, I chose to conduct individual semi-structured interviews. As I had explained, this type of interview was more effective than an open interview because the questions were more precise and allowed for a more targeted exchange with the participants. Thanks to this choice, I was able to delve deeper into their perception of the GDPR and their advice, while allowing them to respond freely. Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581932