Impact of ethical branding on consumer behaviors in the fashion industry / Guillemette POULET-MATHIS / 2023

Titre : Impact of ethical branding on consumer behaviors in the fashion industry : To what extent the brand image of ethical brands influences consumer behaviors in the fashion industry? Type de document : Mémoire Auteurs : Guillemette POULET-MATHIS, Auteur Année de publication : 2023 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management TEXTILE SECTEUR ; ETHIQUE ; COMPORTEMENT DU CONSOMMATEUR Résumé : In recent years, the fashion industry has become increasingly aware of its impact on the environment and human beings. The industry's key players have therefore decided to invest in ethical fashion. As a result, "the ethical fashion market is expected to grow by eight per cent annually in the coming years". This progress can be explained in particular by the ability of brands in this industry to highlight the importance of ethics through their brand image. It is this growing interest in ethical fashion and the urgent need to take action to reduce the harmful impact of fashion that led me to ask the question to what extent the brand image of ethical brands influences consumer behaviors in the fashion industry? Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581935