The role of marketing activities in the competition between ethical fashion brands and traditional fashion brands / Amélie SOUGNEZ / 2023

Titre : The role of marketing activities in the competition between ethical fashion brands and traditional fashion brands Type de document : Mémoire Auteurs : Amélie SOUGNEZ, Auteur Année de publication : 2023 Importance : 56 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management TEXTILE SECTEUR ; MARKETING STRATEGIQUE ; ETHIQUE Résumé : The fashion industry has witnessed a growing shift towards ethical fashion, driven by increased consumer awareness and concerns about social and environmental sustainability. Sustainable fashion is becoming increasingly important to consumers, particularly younger generations, who are more socially and environmentally conscious than ever before. As a result, the demand for sustainable and ethical fashion products is growing, and this is creating a new market niche for fashion brands that prioritize ethical production methods. Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581939