TO WHAT EXTENT DOES THE NUTRI-SCORE LABEL ON PACKAGING INFLUENCE CONSUMERS’ ATTITUDES, PERCEIVED HEALTHINESS AND PURCHASE INTENTIONS? / Belinda LUTTMANN / 2023

Titre : TO WHAT EXTENT DOES THE NUTRI-SCORE LABEL ON PACKAGING INFLUENCE CONSUMERS’ ATTITUDES, PERCEIVED HEALTHINESS AND PURCHASE INTENTIONS? Type de document : Mémoire Auteurs : Belinda LUTTMANN, Auteur Année de publication : 2023 Importance : 35p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management ALIMENTATION ; COMPORTEMENT ; SANTE Résumé : Public health authorities have been warning for several years about the risks linked to a poor diet (obesity, cardiovascular diseases, etc.). To raise awareness, nutritional labels have been placed on the front of food packaging: among them, we find the Nutri-Score, designed to easily guide consumers towards healthier food choices. Even if this label is more and more widespread in Europe, it is still subject to many debates.The purpose of this study is to explore the influence of the Nutri-Score on a staple product in the French diet. We will analyze their attitude towards this product, their perception of its healthiness and their intention to purchase it. An experimental online study was conducted among French adults. They were randomly assigned to one of these two conditions: product with the Nutri-Score or product without the Nutri-Score on the packaging. Then, they answered various questions about their attitudes, their perception of healthiness and their intentions to purchase the product.The results showed that the presence of the Nutri-Score on a packaging has a significant positive impact on consumers' attitudes towards the product, their perception of its healthiness, and their purchase intentions. In addition, attitudes and perceived healthiness play an important mediating role in the relationship between the Nutri-Score and purchase intentions.The results allow marketers in the food industry and policy makers to understand the impact of the Nutri-Score on consumer behavior and to make clear decisions about its use in France. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581974