| Titre : |
Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant |
| Type de document : |
Livre |
| Auteurs : |
Chan W. KIM ; Renée MAUBORGNE |
| Editeur : |
Boston : HARVARD BUSINESS SCHOOL PRESS |
| Année de publication : |
2015 |
| Importance : |
287 p. |
| ISBN/ISSN/EAN : |
978-1-62527-449-6 |
| Prix : |
22 EUR |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
COMPETITIVITE ; DEVELOPPEMENT DURABLE ; STRATEGIE
|
| Index. décimale : |
111.25 COMPETITIVITE |
| Résumé : |
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. |
| Note de contenu : |
Bibliogr. p.263-p.270; index |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=230988 |
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