Digitalisation: The influence of digital transformation on the consulting industry / Youssef Amine TAHOUR / 2024

Titre : Digitalisation: The influence of digital transformation on the consulting industry Type de document : Mémoire Auteurs : Youssef Amine TAHOUR, Auteur Année de publication : 2024 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page Langues : Anglais (eng) Mots-clés : Management MODELE ECONOMIQUE ; INFORMATIQUE ; TIC Entreprise PWC ; ERNST AND YOUNG Résumé : The thesis delves into the profound impact of digital transformation on management consulting firms (MCFs). The research centers on understanding how MCFs innovate their business models (BMs) to effectively provide digital transformation consulting services and stay competitive in the fast-evolving digital landscape. The paper is structured to provide a comprehensive analysis of digital transformation, starting with a literature review and followed by methodology, data collection, analysis, main findings, and conclusions. It emphasizes the essential role of consulting firms in guiding other companies through digital transformation, given their expertise in blending technology with business strategy. Digital transformation is defined as a fundamental change process enabled by digital technologies, strategically leveraging resources and capabilities to significantly improve an entity and redefine its value proposition. This phenomenon has touched all industries, including consulting, where technology-driven consulting is the fastest-growing service line in Europe since 2015. The thesis explores the different stages of digital transformation: digitization, digitalization, and the transformation of business models using IT. It highlights that digital transformation in the service industry impacts business models significantly, leading to faster service delivery and increased efficiency. However, the management consulting industry has been slow in adopting digital transformation, despite its role in promoting business transformation for clients. Focusing on the consulting industry, the thesis discusses the origins and evolution of digital transformation. It notes the shift from traditional to online business models and the increasing importance of data analytics, AI, blockchain, and IoT in contemporary business strategies. The research also covers the changes in consulting models, emphasizing digital-first consulting, data-driven decision-making, specialized services, collaborative ecosystems, subscription-based models, automation, remote consulting, and client-centric approaches. The methodology involves analyzing data from major firms like PwC, Lebara, and EY, evaluating their digital transformation initiatives and extracting lessons applicable to other organizations. The study provides an in-depth look at each company's transformation journey, highlighting their strategies, technological advancements, and the impact on their operations and client services. Programme : Tema Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=602273