Global Marketing, Global Edition / Mark C. GREEN / Harlow : PEARSON EDUCATION LIMITED (2019)  

Titre : Global Marketing, Global Edition Type de document : e-book Auteurs : Mark C. GREEN, Auteur ; Warren J. KEEGAN,, Auteur Mention d'édition : 10ème ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2019 Importance : 629 p. ISBN/ISSN/EAN : 978-1-292-30408-3 Langues : Anglais (eng) Mots-clés : Management MARKETING CULTUREL ; MARKETING DE LA DISTRIBUTION ; MARKETING EXPERIENTIEL Résumé : This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab MarketingMyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Nombre d'accès : 10 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://bc.vitalsource.com/tenants/neoma [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=586304

Global Marketing, Global Edition / Mark C. GREEN / Harlow : PEARSON EDUCATION LIMITED (2019)  

Titre : Global Marketing, Global Edition Type de document : e-book Auteurs : Mark C. GREEN, Auteur ; Warren J. KEEGAN,, Auteur Mention d'édition : 10ème ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2019 Importance : 629 p. ISBN/ISSN/EAN : 978-1-292-30408-3 Langues : Anglais (eng) Mots-clés : Management MARKETING CULTUREL ; MARKETING DE LA DISTRIBUTION ; MARKETING EXPERIENTIEL Résumé : This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab MarketingMyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Nombre d'accès : 5 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509639

Global Marketing / Warren J. KEEGAN / Harlow : PEARSON EDUCATION LIMITED (2017)

Titre : Global Marketing Type de document : Livre Auteurs : Warren J. KEEGAN, Auteur ; Mark C. GREEN, Auteur Mention d'édition : 9th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2017 Importance : 624 p. ISBN/ISSN/EAN : 978-1-292-15076-5 Langues : Anglais (eng) Mots-clés : Management ETUDE DE MARCHE ; LEADERSHIP ; MARKETING INTERNATIONAL ; MARKETING MIX ; MARKETING STRATEGIQUE ; RESPONSABILITE SOCIALE DE L'ENTREPRISE Index. décimale : 121.58 MARKETING INTERNATIONAL Résumé : For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors` goal has been to write a book that`s authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketin Note de contenu : Glossaire, index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=134939

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• Global marketing / Warren J. KEEGAN, / Harlow : PEARSON (2017)  

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055177	658.8 KEE	Livre	Library Campus de Reims	Salle de lecture	Exclu du prêt
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J5376	121.58 KEE	Livre	Library Campus de Rouen	Salle de lecture	Sorti jusqu'au 20/02/2025

Global marketing / Warren J. KEEGAN, / Harlow : PEARSON (2017)  

Titre : Global marketing Type de document : e-book Auteurs : Warren J. KEEGAN,, Auteur ; Mark C. GREEN, Auteur Mention d'édition : Ninth edition., Global edition. Editeur : Harlow : PEARSON Année de publication : 2017 Importance : 627 p. Présentation : illustrations, maps ISBN/ISSN/EAN : 978-1-292-15077-2 Note générale : Previous edition published: 2015. Langues : Anglais (eng) Mots-clés : Management MARKETING STRATEGIQUE Mots-clés candidats : Export marketing.  Management.  Export marketing  International trade. Index. décimale : 658.8 Résumé : For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors` goal has been to write a book that`s authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Note de contenu : Glossaire. Index. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159787

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• Global Marketing / Warren J. KEEGAN / Harlow : PEARSON EDUCATION LIMITED (2017)

Global Marketing, Global Edition / Warren J. KEEGAN / Londres : PEARSON EDUCATION (2015)  

Titre : Global Marketing, Global Edition Type de document : e-book Auteurs : Warren J. KEEGAN, Auteur ; Mark C. GREEN, Auteur Editeur : Londres : PEARSON EDUCATION Année de publication : 2015 Importance : 611 p. ISBN/ISSN/EAN : 978-1-292-06955-5 Prix : 151 EUR Langues : Anglais (eng) Mots-clés : Management MARKETING DE LA DISTRIBUTION ; MARKETING ENVIRONNEMENTAL ; MARKETING OPERATIONNEL Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=234097

Global marketing / Warren J. KEEGAN / Upper Saddle River : PEARSON EDUCATION INTERNATIONAL (2013)

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Global marketing / Warren J. KEEGAN / Londres : PEARSON EDUCATION (2013)

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