| Titre : |
The Power of Two : how smart companies create win-win customer-supplier partnerships that outperform the competition |
| Type de document : |
Livre |
| Auteurs : |
Carlos CORDON, Auteur ; Thomas E. VOLLMANN, Auteur |
| Editeur : |
Basingstoke [England] : Palgrave Macmillan |
| Année de publication : |
2008 |
| Importance : |
194 p. |
| Présentation : |
tabl. |
| Format : |
24 cm |
| ISBN/ISSN/EAN : |
978-0-230-21888-8 |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
CONCURRENCE ; ENTREPRISE ; GESTION DE LA RELATION CLIENT
|
| Résumé : |
The Power of Two presents the best way for your company to increase its competitive advantage. By forming close collaborative relationships with a small set of customers and/or suppliers you can achieve a significant cost advantage over your competitors, you can increase your market share, achieve significant top line growth, and create competencies that cannot be copied. The ideas presented here are the result of several years of research, exploring these ideas with thousands of executives at IMD, and working as consultants to firms implementing the concepts. |
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