Autonomous and connected vehicles: an automotive industry’s disruption. Autonomous and connected vehicles: How could current car manufacturers adapt to this industry change and deal with the entrance of new disruptive industry players? / Guillaume SCHNOEBELEN / 2021

Titre : Autonomous and connected vehicles: an automotive industry’s disruption. Autonomous and connected vehicles: How could current car manufacturers adapt to this industry change and deal with the entrance of new disruptive industry players? Type de document : Mémoire Auteurs : Guillaume SCHNOEBELEN, Auteur Année de publication : 2021 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management ENTREPRISE DE SERVICES ; INTELLIGENCE ARTIFICIELLE ; AUTOMOBILE SECTEUR Entreprise MOBILITE CONNECTEE Résumé : This Research Paper underlines the current technological changes that occur within the automotive industry, with a strong focus on the emergence of connected and self-driving vehicles, as well as the impact that new market entrants could have on current original car manufacturers. To address the above problem, concrete examples and cases from the automotive sector will be used to analyse the current situation in the industry, as well as some additional knowledge gathered through interviews with people from that industry, to bring more legitimacy and observations towards the industry change that is currently happening. This study will end up with some solutions and ideas of improvement that car manufacturers could use to face more properly this industry’s transformation, as well as the entrance of new industry players. To bring additional information to my Research Dissertation, as well as additional ideas, opinions, or even solutions towards my problematics, I therefore conducted interviews with professionals from the automotive sector, who are the followings: 1) Antoine Heidmann, Managing Director at BMW/MINI. 2) Christille Cudennec, Product Marketing Department and Motorsport Manager at Porsche France SA. 3) Lucie Heidmann, Brand Marketing Communication Manager at Stellantis Group. Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=536787