Consumer behaviour / Michael SOLOMON / Paris : Pearson (2019)  

Titre : Consumer behaviour : a European perspective Type de document : e-book Auteurs : Michael SOLOMON, Auteur Mention d'édition : 7ème edition. Editeur : Paris : Pearson Année de publication : 2019 Importance : 706 p. ISBN/ISSN/EAN : 978-1-292-24546-1 Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; EUROPE Mots-clés candidats : Consumer behavior  Europe. Index. décimale : E-book Résumé : Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Soren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: *Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. *Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work. * Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. * New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. * Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon About the authors Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph's University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely used textbook, Marketing: Real People, Real Decisions. Gary J. Bamossy, Ph.D., is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. Soren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark, Odense. Margaret K. Hogg ,Ph.D., is Professor of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School. Nombre d'accès : 6 En ligne : http://search.ebscohost.com.library.ez.neoma-bs.fr/login.aspx?direct=true&db=nle [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577835

Consumer behaviour / Michael SOLOMON / Paris : Pearson (2016)  

Titre : Consumer behaviour : a European perspective Type de document : e-book Auteurs : Michael SOLOMON, Auteur Mention d'édition : Sixth edition. Editeur : Paris : Pearson Année de publication : 2016 Importance : xxv, 706 p. ISBN/ISSN/EAN : 978-1-292-11675-4 Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; EUROPE Mots-clés candidats : Consumer behavior  Europe. Index. décimale : E-book Résumé : Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Soren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: *Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. *Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work. * Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. * New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. * Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon About the authors Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph's University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely used textbook, Marketing: Real People, Real Decisions. Gary J. Bamossy, Ph.D., is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. Soren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark, Odense. Margaret K. Hogg ,Ph.D., is Professor of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158508

Consumer behaviour : a european perspective / Michael SOLOMON / ETATS-UNIS : PRENTICE HALL (2010)

Titre : Consumer behaviour : a european perspective Type de document : Livre Auteurs : Michael SOLOMON ; Gary J. BAMOSSY ; Soren ASKEGAARD ; Margaret K. HOGG Mention d'édition : 4th ed. Editeur : ETATS-UNIS : PRENTICE HALL Année de publication : 2010 Importance : 700 p. Présentation : ill. ISBN/ISSN/EAN : 978-0-273-71726-3 Prix : 54 EUR Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; STYLE DE VIE ; DECISION ; EUROPE Index. décimale : 122.94 COMPORTEMENT DU CONSOMMATEUR Résumé : Ouvrage sur le comportement du consommateur : attitude, motivation, implication. Le consommateur en tant que décideur. Portrait du consommateur européen. Note de contenu : Bibliogr. Index Glossaire Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=34966

Exemplaires(2)

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040791	658.834/CON	Livre	Library Campus de Reims	Salle de lecture	Disponible
A9916	122.94 CON	Livre	Library Campus de Rouen	Salle de lecture	Disponible

COMPORTEMENT DU CONSOMMATEUR / Michael SOLOMON / Londres : PEARSON EDUCATION (2005)

Titre : COMPORTEMENT DU CONSOMMATEUR Type de document : Livre Auteurs : Michael SOLOMON ; Elisabeth TISSIER-DESBORDES ; Benoît HEILBRUNN Mention d'édition : 6° édition Editeur : Londres : PEARSON EDUCATION Année de publication : 2005 Importance : 1 vol., 586 p. ISBN/ISSN/EAN : 978-2-7440-7135-5 Prix : 45 EUR Langues : Français (fre) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; PSYCHOLOGIE ; SOCIOLOGIE ; STYLE DE VIE ; MARKETING STRATEGIQUE Index. décimale : 122.94 COMPORTEMENT DU CONSOMMATEUR Résumé : Cet ouvrage aborde les concepts clés et les disciplines essentielles pour analyser les phénomènes de consommation : le marketing ainsi que les sciences humaines et sociales. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=24392

Exemplaires(2)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
026825	658.834/SOL	Livre	Library Campus de Reims	Salle de lecture	Disponible
A6176	122.94 COM	Livre	Library Campus de Rouen	Salle de lecture	Disponible

Konsumentenverhalten / Michael SOLOMON / Londres : PEARSON EDUCATION (2001)

Titre : Konsumentenverhalten : der europäische Markt Type de document : Livre Auteurs : Michael SOLOMON ; Gary BAMOSSY ; Soren ASKEGAARD Editeur : Londres : PEARSON EDUCATION Année de publication : 2001 Importance : 689 p. Format : 25 cm ISBN/ISSN/EAN : 978-3-8273-7004-4 Prix : 49,95 € Note générale : Glossaire p. 561-577 Notes p. 579-651 Index p. 653-689 Langues : Allemand (ger) Langues originales : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; STYLE DE VIE ; EUROPE Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=147082

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
013996	658.834/SOL	Livre	Library Campus de Reims	Salle de lecture	Disponible