| Résumé : |
"With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, a timeline, and an introduction by the co-editors Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Assembles clear and concise expert information for scholars, researchers, and students at all levels Available as an online platform with interactive cross-referencing links and powerful searching and browsing capabilities within the work and across Wiley's comprehensive online reference collection or as a single volume in print "-- "Provides definitive coverage of consumer studies with entries that define and explain key concepts, persons, and approaches"-- |
Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheThe Wiley Blackwell encyclopedia of consumption and consumer studies / Oxford : WILEY-BLACKWELL (2015)
