Matchmakers: The New Economics of Multis... - Catalogue Library Neoma Business School

Matchmakers: The New Economics of Multisided Platforms / David EVANS / HARVARD BUSINESS REVIEW PRESS (2016)

Titre :	Matchmakers: The New Economics of Multisided Platforms
Type de document :	Livre
Auteurs :	David EVANS
Editeur :	HARVARD BUSINESS REVIEW PRESS
Année de publication :	2016
Importance :	260 p.
ISBN/ISSN/EAN :	978-1-63369-172-8
Prix :	35.60 EUR
Langues :	Anglais (eng)
Mots-clés :	Management MARKETING STRATEGIQUE ; MODELE ECONOMIQUE ; TIC ; ANALYSE ECONOMIQUE ; INTELLIGENCE ECONOMIQUE
Index. décimale :	331.02 MODELE ECONOMIQUE
Résumé :	In 'Matchmakers,' David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who've consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success. Whether you're an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and 'Matchmakers'--rich with stories from platform winners and losers--is the one book you'll need in order to navigate this appealing but confusing world.
Note de contenu :	Glossaire, Index
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