| Titre : |
The New Rules of Marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly |
| Type de document : |
Livre |
| Auteurs : |
David Meerman SCOTT |
| Editeur : |
John Wiley & Sons |
| Année de publication : |
2015 |
| Importance : |
439 p. |
| ISBN/ISSN/EAN : |
978-1-119-07048-1 |
| Prix : |
28.47 EUR |
| Mots-clés : |
Management
RELATIONS PUBLIQUES ; TIC ; MARKETING DIRECT ; COMMERCE ELECTRONIQUE
|
| Index. décimale : |
151.77 TECHNOLOGIE DE RUPTURE |
| Résumé : |
This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty–five languages. It offers a step–by–step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web–based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big–budget campaigns. |
| Note de contenu : |
Index |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=209023 |
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The New Rules of Marketing & PR / John Wiley & Sons (2015)
