| Titre : |
Misbehaving: The Making of Behavioral Economics |
| Type de document : |
Livre |
| Auteurs : |
Richard H. THALER, Auteur |
| Editeur : |
W. W. NORTON & COMPANY |
| Année de publication : |
2015 |
| Importance : |
415 p. |
| ISBN/ISSN/EAN : |
978-0-393-35279-5 |
| Prix : |
16,95 USD |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
COMPORTEMENT DU CONSOMMATEUR ; MARKETING STRATEGIQUE ; STYLE DE VIE
|
| Résumé : |
Why are we more likely to forgot the opportunity to sell a £100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? In this new, ambitious work, Thaler presents his findings in behavioural economics and breaks down the biases and irrational tendancies in our thinking, showing us how to avoid making costly mistakes in life. |
| Note de contenu : |
Index |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=212557 |
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Misbehaving: The Making of Behavioral Economics / W. W. NORTON & COMPANY (2015)
