| Titre : |
The Wine Value Chain in China : Consumers, Marketing, and the Wider World |
| Type de document : |
Livre |
| Editeur : |
ELSEVIER |
| Année de publication : |
2017 |
| Importance : |
299 p. |
| ISBN/ISSN/EAN : |
978-0-08-100754-9 |
| Prix : |
108 EUR |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
CHINE ; VIN SECTEUR ; CONSOMMATEUR
|
| Résumé : |
The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. |
| Note de contenu : |
Bibliogr., Index |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=217296 |
|  |
The Wine Value Chain in China / ELSEVIER (2017)
The Wine Value Chain in China : Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market / ELSEVIER SCIENCE (2016)
