Titre : |
The future trend of luxury: the application of digitalization |
Type de document : |
Mémoire |
Auteurs : |
Jialin SUN, Auteur |
Année de publication : |
2016 |
Importance : |
61 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management INDUSTRIE DU LUXE SECTEUR ; INTERNET ; COMMERCE ELECTRONIQUE ; STRATEGIE ; TECHNOLOGIE ; COMPORTEMENT DU CONSOMMATEUR
|
Résumé : |
People are attracted by the high-tech stuff as well as everything related to the digitalization. For the luxury brands, digitalization is a huge challenge, luxury represents tradition and it seems that high-tech does not cohere to the position of the luxury.
This thesis would analyze the application of digitalization in the luxury industry in terms of technology, digital communication,CRM and E-commerce, in order to propose the appropriate digital strategy for the luxury. Because using digitalization is the inevitable trend for the all the business including luxury industry. |
Programme : |
MSc International Master in Luxury Management |
Permalink : |
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